7 Steps to a Customer-Driven Product Strategy

The process of coming up with a multi-year product strategy often frustrates action-minded product executives.   On one hand, this work is necessary to set long term goals and plot a path to success.  On the other hand, product planning sessions often consume a great deal of time and energy.  Worse, … Read More

Business Strategy Meets the Lean Startup: Staying Aligned with Customers in Strategic Planning

A version of this post first appeared on Techbeacon.com. What is business strategy? Michael Porter presented a succinct definition in his seminal 1996 article in the Harvard Business Review: “The essence of strategy is choosing to perform activities differently than rivals do.” Strategy is how a company wins against the … Read More