Scaling Customer Development: Crowdsourcing The Research

In the seminal book “The Four Steps to the Epiphany,” Steve Blank introduces the concept of “customer development” ― get out of the building and interview customers. While this is not a new concept ― product people with user-centered design training have always done this ― this is a huge development … Read More

Three Go-To Techniques for Primary Market Research

This post originally appeared on Huffington Post.   When Steve Blank wrote the book “The Four Steps to the Epiphany,” he brought a sea change in the way technology entrepreneurs do business.  Rather than plow ahead with a technology-led process, most entrepreneurs have embraced “customer development.” Getting out of the … Read More