Three Go-To Techniques for Primary Market Research

This post originally appeared on Huffington Post.   When Steve Blank wrote the book “The Four Steps to the Epiphany,” he brought a sea change in the way technology entrepreneurs do business.  Rather than plow ahead with a technology-led process, most entrepreneurs have embraced “customer development.” Getting out of the … Read More

Robots are moving in to our homes, but there’s no killer app

Not too long ago, robots were giant, caged things, mainly found in automotive manufacturing lines. Social robotics was a new field of research pursued by the best and brightest in university research labs.   The robots we’ve known so far. Wolfgang Rattay/Reuters   In the past few years, however, it … Read More

How Startups Can Run Better Landing Page Tests

This article first appeared on Xconomy.com. In today’s fast-changing world, new product teams are constantly pushed to do more faster. They need to run fast to keep up with rapidly changing market conditions. Oftentimes it means making decisions about what to invest in with very little information. How can teams … Read More

Innovating In A World Of Patent Lawsuits

This article first appeared on TechCrunch.com. This fall, Apple once again won the dubious honor of dominating the conversation on patent infringement. First, it lost a ruling in Germany’s top civil court over the slide-to-unlock feature, backing an earlier ruling in favor of Motorola Mobility. As expected, Apple is appealing the ruling. Then, … Read More

Announcing “Bringing a Hardware Product to Market” (new book)

In early 2014, I wrote a blog post about the hardware product development process. I was working with new hardware startup teams, many from MIT. It became clear that they all faced a two-fold challenge. First, this was their first time around, and they had no frame of reference for … Read More

How KinderLab Robotics built the first 1000 KIBO’s

This is the first article in a multi-part series about sourcing components for a 2000 unit build.  These posts are meant for new hardware teams going through the process for the first time. Part 1: Sourcing COTS parts Part 2: Sourcing custom parts Part 3: Final Assembly Case Study: How Kinderlab … Read More

Building 2000 Units Of a New Product: Final Assembly

This is the third article in a multi-part series about sourcing components for a 2000 unit build.  These posts are meant for new hardware teams going through the process for the first time. Part 1: Sourcing COTS parts Part 2: Sourcing custom parts Part 3: Final Assembly Case Study: How Kinderlab … Read More

Building 2000 Units Of a New Product: Sourcing Custom Parts

This is the second article in a multi-part series about sourcing components for a 2000 unit build.  These posts are meant for new hardware teams going through the process for the first time. Part 1: Sourcing COTS parts Part 2: Sourcing custom parts Part 3: Final Assembly Case Study: How Kinderlab … Read More

Building 2000 Units Of a New Product: Sourcing COTS Parts

This is the first article in a multi-part series about sourcing components for a 2000 unit build.  These posts are meant for new hardware teams going through the process for the first time. Part 1: Sourcing COTS parts Part 2: Sourcing custom parts Part 3: Final Assembly Case Study: How Kinderlab … Read More

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