November 14, 2016

From Making to Mass Production: Stories from the Field

In this talk for academic makerspace leaders, Elaine will explore how making is the beginning, middle and end of product development. She will be talking about the evolution of four products she helped build: The Phantom Haptic Device, the Zeemote, the Zeo Mobile, and the Baxter robot.

November 13, 2016

Hardware Panel

Elaine will be moderating a panel about hardware startups at the MIT CHIEF conference.

June 24, 2016

Thinking like an entrepreneur

In this keynote address, Elaine tells the story of three extraordinary people – one entrepreneur, one corporate entrepreneur, and one creative individual working in a team – to explore ways in which entrepreneurial thinking transforms how we experience work, and helps us achieve things we never thought possible.

April 15, 2016

Know your market and customers

In this talk Elaine introduced the Disciplined Entrepreneurship framework and discussed key concepts about understanding your customer – from market segmentation and selection to persona development via primary market research.

April 7, 2016

Getting Stuff Made: Elaine Chen

In this talk, Elaine uses 2 case studies to talk about taking a hardware product from concept to mass manufacturing.

 

March 28, 2016

Mentor Monday: Elaine Chen

Elaine was featured on a Mentor Monday post by Janice Omadeke on the Mentor Method blog.

 

March 27, 2016

Interview with Chosun Biz, a major Korean newspaper

Chosun Biz interviewed Elaine about entrepreneurship, innovation and more during the MIT Global Entrepreneurship Bootcamp held in Seoul from March 21-25, 2016.

 

December 1, 2015

2015 MIT Startup Ecosystem Conference

Elaine will be moderating the Product Stage breakout session at the MIT Industrial Liaison’s startup ecosystem conference at the MIT Media Lab.

 

June 2, 2015, 6:30pm

Successful Product Development: Meeting the Market without Breaking the Bank – ENET Boston

Whether you want to sell a new kind of vehicle or a new app, you’ve got to develop your idea into a real product that customers are willing to pay for. Do you try to develop the product in house or do you outsource the development? How do you fund your product development? How do you make sure you’re developing the right product for your market? Elaine will be joining other seasoned product development executives to offer guidance in primary market research, matching your product to your market, practical suggestions for making the most of your development budget, and effective advice for avoiding product development pitfalls.

 

May 13, 2015, 1:15pm PDT

Are you solving a problem worth solving? – MakerCon Bay Area

Great technical teams can build a product to solve almost any problem. But is the problem worth solving in the first place? There is nothing more depressing than building a beautiful product, only to find that the problem that inspired this solution isn’t as impactful as we believed. In this talk, we will look at how we can use strategic thinking and customer development to iterate our way to a great problem statement, so we make sure that we are solving a problem worth solving.
May 4, 2015

‘Lean Startup’ Revolution Sweeps Through Business Schools – Poets and Quants

 

Elaine shares her thoughts with Ethan Barton of Poets and Quants about how MIT’s Disciplined Entrepreneurship framework incorporates core principles of primary market research and the spirit of experimentation into the Entrepreneurship and Innovation curriculum.

April 16, 2015

Why you shouldn’t fear the robot revolution—yet – CNBC

From household chores like vacuuming, to assisting in surgery and on the factory floor, robots are increasingly becoming a part of everyday life. It’s a trend that is met with both excitement about the potential transformation of society, and fear about a loss of jobs — and even possibly the end of civilisation. Elaine shares her thoughts with CNBC’s Dhara Ranasinghe on why this fear is misguided and why robots should be thought of as tools instead of replacements for people.

 

April 14, 2015

Robots: The new low-cost worker – CNBC

Analysts say that the use of robots has moved away from the large, heavy, expensive machines used for the last few decades in industries such as the automotive sector, to much more complicated robots that are capable of carrying out a number of tasks. Elaine shares her thoughts with CNBC’s Dhara Ranasinghe on how automation can help manufacturers get and stay competitive.

 

November 15, 2014

Startup Development – MIT-CHIEF 2014

Thanks to millions of creative inventors and brave entrepreneurs, the world is developing rapidly and our life are changing dramatically and becoming more fantastic. In recent years, the environment becomes more and more supportive and friendly to start-ups and attracts a lot of people to bring their ideas into realities by building their own companies. However, there are still many factors to consider when deciding whether or not to start a new company, e.g., market demanding, competition, funding, and management and so on. Moreover, a lot of other problems would possibly come up during the initial development stage of a new company, such as marketing of products, equity division between co-founders, constitution of board of directors. It is almost impossible for start-up founders to be familiar with everything so there is always something for them to learn. In order to help entrepreneurs to learn from the successful start-ups and address their specific concerns when building the companies, this year’s MIT-CHIEF hosts a panel on “Start-up Development”, moderated by Elaine Chen, featuring in-depth discussion for people to learn more about founding start-ups. The topics include: Preparation for starting a new company; Process of starting a new company; Key factors for success; Special tips for founding a start-up in China.

 

November 14, 2014

Primary Market Research – MassTLC UNCON2014

At the MassTLC Innovation Unconference 2014, Elaine led a panel on primary market research. Building from the basics, that entrepreneurs must leave the office to interact with costumers, we discussed qualitative versus quantitative market research. Elaine took the position that quantitative measures are best for pricing research – in fact, the only viable way to research prices is to try selling the product at various prices and see whether or not customers buy. Survey takers tend to respond that they would buy a product, though when faced with the purchasing decision, they would not follow through. Katarine Cai countered that qualitative research may be more useful B2B companies making more customized sales for which one would want to understand a given customer’s motives for buying the product.

 

October 15, 2014

25 women in robotics you need to know about (2014) – Robohub

 

Andra Keay of Robohub adds Elaine to the 2014 list of “25 women in robotics you need to know about”.

 

November 20, 2013, 10:40am

Emerging Technologies and the future – MIT-CHIEF 2013

 

Technologies such as the Internet, solar power and nano-materials have once been considered as futuristic but eventually become accessible, prevalent, and integral to everyday life. We believe that the next generation of technological breakthroughs will change our lives even fundamentally. In this year’s MIT-CHIEF, we proudly present a new panel session: Emerging Technologies & The Future, bringing together visionaries in different fields to discuss the social and commercial impact of emerging technologies. We expect this panel session will stimulate interdisciplinary dialog, cross-sector collaboration, raise the awareness of state-of-the-art scientific and technical progress, and inspire the audiences to trace the future path to a better society. We will also examine the opportunities and challenges facing entrepreneurs and investors on those frontiers.

 

May 8, 2013

Femgineer Spotlight: Elaine Chen Product Development Executive in High Tech

 

Elaine Chen was featured by Femgineer in one of their spotlight articles on female leaders in technology.