7 Steps to a Customer-Driven Product Strategy

The process of coming up with a multi-year product strategy often frustrates action-minded product executives.   On one hand, this work is necessary to set long term goals and plot a path to success.  On the other hand, product planning sessions often consume a great deal of time and energy.  Worse, … Read More

Starting up innovation: How your company can empower intrapreneurs

This post first appeared on techbeacon.com. When you think of Michelin, you probably think of tires. In particular, the tires you’re about to replace on your car. The 126-year-old French company evokes images of reliable, durable rubber tires for all kinds of vehicles. “Pushing the envelope” or “cutting-edge innovation” probably … Read More

Creating strategies that work – the P&G way

When we start working on a new initiative (whether in a startup or corporate setting), the possibilities are often endless.  Too often we don’t spend enough time choosing the right problem to solve.  We proceed to solve it with a beautiful solution – but the problem itself turns out to … Read More