Business Strategy Meets the Lean Startup: Staying Aligned with Customers in Strategic Planning

A version of this post first appeared on Techbeacon.com. What is business strategy? Michael Porter presented a succinct definition in his seminal 1996 article in the Harvard Business Review: “The essence of strategy is choosing to perform activities differently than rivals do.” Strategy is how a company wins against the … Read More

“Talking to Humans” by Giff Constable

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Product people take note: you now have a fantastic new resource to help you understand the customer and build better products.  Giff Constable, a serial entrepreneur and the CEO of Neo, has just launched a new e-book called “Talking to Humans”. This ebook covers the important technique of the detailed … Read More

Price testing: Monadic Purchase Intent Test

This is the tenth post in my Customer Research series. Today I read a fantastic post on the Vovici Blog by Jeffrey Henning on monadic price testing.  You can read it here.   In fact this is such a fantastic blog that if you are interested in customer research at … Read More

Usability research in the lab

This is the seventh post in my Customer Research series. Usability research can be very costly.  There are companies that specialize in doing it the right way, with high end audio/video equipment and multi-stream video editing and compositing integrated into the program.  The deliverable is typically an incredibly insightful presentation … Read More

Using detailed interviews to build personas

This is the fifth post in my Customer Research series. There are many awesome posts on personas, including this primer by Steve Johnson at Pragmatic Marketing, and this post about how personas serve the CEO and the executive team.  So I am not going to belabor the point.  I’ll simply … Read More

Common ethnographic techniques for market research

This is the fourth post in my Customer Research series. The word “ethnography” has such a grand sound to it.  I’ve seen seasoned executives get intimidated by it. They say things like “Whoa – that’s big agency stuff! We don’t have budget for that!”  To that, my standard response is: … Read More

Subject recruitment for qualitative research

This is the third post in my Customer Research series. One of the trickiest things about customer research is subject recruitment.  The quality and applicability of research results is directly proportional to one’s ability to ask the right questions of the right people. There are generally two types of customer … Read More

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