EBook: Bringing a New Hardware Product to Market

Throughout the spring semester, I have been working with student startup teams at MIT, helping them apply Bill Aulet’s Disciplined Entrepreneurship framework to figure out who their customer is, how their target market works, how they will acquire customers, and what their financial outlook may look like in the next … Read More

Should engineers do customer development?

Today I attended Barbara Finer‘s excellent roundtable discussion on customer interactions at Product Camp Boston.  At one point, Barbara asked everybody to rate the importance of direct access to customers for product managers and for engineers. Should product managers and engineers do customer development themselves? Everybody agreed direct access for … Read More