Creating strategies that work – the P&G way

When we start working on a new initiative (whether in a startup or corporate setting), the possibilities are often endless.  Too often we don’t spend enough time choosing the right problem to solve.  We proceed to solve it with a beautiful solution – but the problem itself turns out to … Read More

Leadership 101 for First Time Founders

Imagine you are a brilliant undergraduate student. With a few other students, you came up with a medical device that will completely transform how patients with certain chronic conditions can monitor themselves at home.  You decide to start a company.  After a few months of hard work, you landed a … Read More

EBook: Bringing a New Hardware Product to Market

Throughout the spring semester, I have been working with student startup teams at MIT, helping them apply Bill Aulet’s Disciplined Entrepreneurship framework to figure out who their customer is, how their target market works, how they will acquire customers, and what their financial outlook may look like in the next … Read More

Think like a founder before becoming one

This article first appeared on Xconomy.com. February 2014 will go down in history as a month with two huge startup exits: Nest (acquired by Google for a whopping $3.2 billion) and WhatsApp (acquired by Facebook for an even more whopping $19 billion). If you haven’t caught the startup bug, there’s … Read More