Three Go-To Techniques for Primary Market Research

This post originally appeared on Huffington Post.   When Steve Blank wrote the book “The Four Steps to the Epiphany,” he brought a sea change in the way technology entrepreneurs do business.  Rather than plow ahead with a technology-led process, most entrepreneurs have embraced “customer development.” Getting out of the … Read More

Common ethnographic techniques for market research

This is the fourth post in my Customer Research series. The word “ethnography” has such a grand sound to it.  I’ve seen seasoned executives get intimidated by it. They say things like “Whoa – that’s big agency stuff! We don’t have budget for that!”  To that, my standard response is: … Read More