Subject recruitment for qualitative research

This is the third post in my Customer Research series. One of the trickiest things about customer research is subject recruitment.  The quality and applicability of research results is directly proportional to one’s ability to ask the right questions of the right people. There are generally two types of customer … Read More

Customer research series

I am doing a bunch of product discovery and product usage research at work.  This is what I love most: getting out of the office and talking to customers.   I decided to start a series on this topic since it is so much fun and so strategic. For this series, … Read More

Get out of the office and interview a customer today

posted in: Product Management | 0

[tweetmeme source=”chenelaine” only_single=”false” service=”bit.ly”] Today I watched a snippet of an interview with David Meerman Scott on his blog, Web Ink Now.   In the interview, David made up a new acronym: “MSU” – it stands for Making Stuff Up.   He points out the lunacy of the behavior of marketers … Read More

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