Price testing: Monadic Purchase Intent Test

This is the tenth post in my Customer Research series. Today I read a fantastic post on the Vovici Blog by Jeffrey Henning on monadic price testing.  You can read it here.   In fact this is such a fantastic blog that if you are interested in customer research at … Read More

Customer research series

I am doing a bunch of product discovery and product usage research at work.  This is what I love most: getting out of the office and talking to customers.   I decided to start a series on this topic since it is so much fun and so strategic. For this series, … Read More