Scaling Customer Development: Crowdsourcing The Research

In the seminal book “The Four Steps to the Epiphany,” Steve Blank introduces the concept of “customer development” ― get out of the building and interview customers. While this is not a new concept ― product people with user-centered design training have always done this ― this is a huge development … Read More

Usability research in the lab

This is the seventh post in my Customer Research series. Usability research can be very costly.  There are companies that specialize in doing it the right way, with high end audio/video equipment and multi-stream video editing and compositing integrated into the program.  The deliverable is typically an incredibly insightful presentation … Read More

Customer research series

I am doing a bunch of product discovery and product usage research at work.  This is what I love most: getting out of the office and talking to customers.   I decided to start a series on this topic since it is so much fun and so strategic. For this series, … Read More