I am currently working on a product and service combination where there is a hardware component and an online software component. Predictably, our customers are split between those who go on line and those who don’t. Also predictably, we know vastly more about our on-line customers than our off-line customers. … Read More
This is the ninth post in my Customer Research series. I’ve been dragging my feet on this post because I have imposter complex on primary quantitative research. I learned how to do qualitative research by working shoulder to shoulder with established masters. But I never was formally trained in quantitative … Read More