Repeat after me: Hardware is NOT software

The Lean Startup / Customer Development, as most startup people know, was started by Eric Ries (author of “The Lean Startup“) and Steve Blank (author of “The Four Steps to the Epiphany” and “The Startup Owner’s Manual“. The basic tenet of Customer Development is to invest heavily in customer research … Read More

Hardware Product Development Process

This post is the prequel to my prototyping and manufacturing series. It is also the foundation for my book, “Bringing a Hardware Product to Market: Navigating the Wild Ride from Concept to Mass Production”. Here is a quick whiteboard sketch from one of those conversations.  It illustrates key stages of the hardware … Read More

Product Planning Series: Requirements

This is the sixth post in my Product Planning Series. The mere word “requirements” can make a lot of startup people wince. It conjures up the bad old days where folks spend months developing an MRD, PRD and a Functional Specification. It brings up images of Stage-Gate and classic Waterfall processes. … Read More

Product Planning Series: From use cases to storyboards

This is the fifth post in my Product Planning Series. My approach to product development revolves around user-centered design. The basic tenet of this philosophy is that the product team must be equipped with a thorough understanding of the end user’s needs, wants, expectations and limitations in order to create … Read More

Product Planning Series: Project Management

This is the fourth post in my Product Planning Series. Bringing up a new web app is much more than a technical project management effort.  Any new product or service development program is a massively interdisciplinary exercise.  In order to have a successful outcome all affected constituencies will need to be … Read More

Product planning series: Staffing for success

This is the third post in my Product Planning Series. I decided to write this post after realizing that the actual activities and functional disciplines involved in building a new product are not necessarily apparent to people new to the game or seasoned professionals who come out of an unrelated … Read More

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