Price testing: Monadic Purchase Intent Test

This is the tenth post in my Customer Research series. Today I read a fantastic post on the Vovici Blog by Jeffrey Henning on monadic price testing.  You can read it here.   In fact this is such a fantastic blog that if you are interested in customer research at … Read More

Product strategy: finding patterns in chaos

posted in: Product Management | 0

[tweetmeme source=”chenelaine” only_single=”false” service=””] I had an informational interview with a young friend who was interested in starting a career in product strategy.   The first question that came up was this: what IS product strategy? In thinking back through my various encounters with strategy work, I came up with the … Read More

The dreaded “dark side”

I am currently working on a product and service combination where there is a hardware component and an online software component.  Predictably, our customers are split between those who go on line and those who don’t.  Also predictably, we know vastly more about our on-line customers than our off-line customers. … Read More

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