December 22, 2016

The Store As A Showroom: Having Your Cake And Eating It Too

In this post, Elaine explores the blending of online and offline retail by looking at a few case studies of online retailers setting up showroom stores for consumers to touch and feel merchandise before buying them on line.


July 12, 2016

Scaling Customer Development: Crowdsourcing The Research – The Huffington Post

In this post, Elaine explores how to go beyond in-person research, and harness the power of the crowd to broaden research findings.


July 6, 2016

3 Go-to techniques for Primary Market Research – The Huffington Post

In this post Elaine explains the three go-to techniques for primary market research: The detailed interview, observation, and immersion.


June 27, 2016

Robots are moving into our homes, but there’s no killer app – Boston Business Journal

Elaine shares her thoughts about social robots, how far they have come in relating to people, and what problems they can or cannot solve in a consumer setting.


April 7, 2016

How Startups Can Run Better Landing Page Tests – Xconomy

Elaine shares her thoughts about how to use landing pages to test customer interest and purchase intent for products that have not been created  yet


December 9, 2015

How a 47-year-old company embraced Lean Startup – TechBeacon

See how Gerber Technology, a 47 year old company, embraced lean startup to push forward in an innovation project.


November 18, 2015

4 Simple Steps to Running a Brainstorming Session That Gets Real Results – Ivy Exec

Take these simple steps to prevent a brainstorming session from running amok.


November 8, 2015

5 Things You Need to Know Before You Fire an Employee – IvyExec

Learn how to handle the most difficult job for a manager with compassion and dignity.


November 7, 2015

Innovating in a World of Patent Lawsuits – TechCrunch

Elaine shares her thoughts on how a technology innovator can work within the patent system and what types of inventions probably should not go through the patent application process.

October 23, 2015

The 5 Most Important Characteristics of a New Hire – IvyExec

Learn how to apply Jim Baum’s “E.I.E.I.O.” mnenonic to screen for the 5 most important characteristics for a new hire.

September 24, 2015

Customer Centric Product Strategy: 7 Steps That Get Results – IvyExec

This article offers a practical process to inject the voice of the customer into the process of crafting product strategies and product roadmaps. Tight integration between customer development and product development will help the team come up with solid solutions that solve real problems, and will be well received by customers.

September 2, 2015

Business strategy meets the Lean Startup: Taking lessons from agile – TechBeacon

Elaine shares her thoughts on how to stay close to market and customer needs throughout the process of corporate level business strategy development. The trick is to incorporate a Lean Startup / Agile mindset to test and iterate assumptions in the strategy, making sure the strategy changes and evolves with the market all through ideation, development and implementation.

August 5, 2015

CTO Versus VP Engineering: What’s the Difference? – IvyExec

In this post, Elaine shares her thoughts on the evolving responsibilities of the CTO and VP Engineering roles, and explores when a growing startup might separate the VP Engineering role from the CTO role as it scales its technical team.

July 24, 2015

Building Obama’s lean startup in America’s biggest bureaucracy – TechBeacon

Intrapreneurship is difficult in any big organization, but what if you are tasked with empowering intrapreneurs in the U. S. Federal Government? In this article we look at how 18F, a small technical team built in the spirit of America’s top tech startups, used ideas from Lean Startup and user-centered design to change how the government builds and buys technology services.

June 16, 2015

Starting up Innovation: How your company can empower intrapreneurs – TechBeacon

Startups aren’t the only places where innovation happens. If you get out of their way, intrapreneurs will innovate at your company. Elaine shares what Michelin, Adobe and Google are doing to overcome the Innovator’s Dilemma.


May 28, 2015

Choosing the Right Problem to Solve – IvyExec

Just because there is a problem to solve, or an industry gap, doesn’t mean that solving it will benefit your organization. Elaine shares how you may apply the “Playing to Win” framework to help choose the right problem to solve.


March 27, 2015

How a Technology-Push Process Led to the Reboot of Google Glass – Wired

In this Wired Insights article, Elaine shares her thoughts on why Google Glass failed and the perils of a technology-push process for product development.


November 7, 2014, 1:30pm

How a Big Company Can Run Fast, Like a Startup – Xconomy

In this Xconomy article, Elaine shares tips and tricks tp help corporate entrepreneurs overcome organizational hurdles in starting and nurturing new ventures within an established business.


March 28, 2014

Think Like a Founder Before Becoming One – Xconomy


In this Xconomy article, Elaine shares her ideas about how entrepreneurially minded people who are not ready to start their own startup can begin thinking like a founder and change how they work.


January 14, 2014

How to start a business and stay in college

In this guest post on, Elaine tells the story of Nate, John, Chris and Tyler, co-founders of a hardware startup called “Glydesdale”. She follows them through the early days of their companies and shares how they managed to do that while staying in college.


December 17, 2013

Holiday gifts that encourage STEM education

Elaine discusses practical things one can do in this holiday season to encourage girls to embrace STEM.