A well-established company provides solutions in apparel design and development to major brands such Polo Ralph Lauren and Burberry. The General Manager and VP of the Software Business Unit of sought a new approach for the company’s software product teams to embrace the customer-centric mindset and spirit of experimentation and iteration commonly found in startups.
ConceptSpring was engaged to work side by side with two product teams – responsible for different software product lines – to test drive Lean Startup techniques, such as customer development and testing Minimum Viable Products (MVPs) with end customers. ConceptSpring worked in collaboration with a company that delivered Lean Startup training.
ConceptSpring consulted with product leaders to adapt standard Lean Startup techniques to their specific organization and customer base. The work included creating prototype and implement techniques, such as contextural interviews and observation for primary market research, as well as landing page tests for digital experimentation and behavioral testing to test for product interest.
“With Elaine’s expertise and guidance, we discovered new insights into our customers’ daily challenges and were able to refine our solution to better meet our customers’ needs.”
– Mary McFadden, Director of Product Management, Gerber Technology
A CEO of a non-profit organization built a technical organization to develop an open source software platform to support academic and corporate researchers working to support openness, integrity and reproducibility of scholarly research. The organization, which had grown rapidly, was exhibiting signs of growing pains. This manifested in difficulties in estimating work and delivering quality products to end users.
ConceptSpring assessed the technical team – people, process and product –to build knowledge about how people and work was organized. Interviews were conducted with team members to understand the as-is state. In collaboration with the team, ConceptSpring identified key areas where needs outstripped existing processes. ConceptSpring provided actionable insights and recommendations, which resulted in immediate successful implementation.
“Elaine expertly assessed the organization’s areas of strength and needs for improvement. She is extraordinarily adept at understanding the inner workings of a tech operation, and could quickly digest the team composition, processes, and outputs. Her recommendations were right on, and we have already seen improvement in the team’s effectiveness. ”
– Lucy Ofiesh, COO, Center for Open Science