Product people take note: you now have a fantastic new resource to help you understand the customer and build better products. Giff Constable, a serial entrepreneur and the CEO of Neo, has just launched a new e-book called “Talking to Humans”.
This ebook covers the important technique of the detailed interview. This is the single most important skill that a researcher can acquire. While there are a plethora of qualitative and quantitative techniques to meet all your research needs, the detailed interview is a foundational skill for customer development. The book is clear, concise, easy to follow, and fun to read. More importantly, it gives very practical and actionable instructions on how to get started, how to be a good listener, and how to get the most out of every interview.
You can get the PDF or ePub version here, or you can pay a modest fee for the Kindle version. There is also a paperback version as well. Highly recommended.